Classified ads websites – be you are a professional seller or a common user who wants to sell your old items, you can advertise your products or service for free.
Sometimes, you may not have a budget to advertise your service through AdSense or any other medium. Without advertising, you cannot reach your audience and make business. Thanks to the classified ad websites and the competition between them, you are able to advertise your business without sparing a single penny.
However, you are not the only one who are going to use the free advertising facility. There are jillions of marketers like you doing the same. So you have to pay special attention to this and get the most out of it.
Today, we are giving you some valuable tips that help you to make the most out of classified ad websites like gumtree.
Here you go:
1. Content of Classified Ads – Quality First
If you are a digital marketer (specialise in any format), you might know the importance of content quality. If you are not a professional, you should know the what quality of content is needed for classified ads. For such people, I would simply suggest not to brag about only your business and post pure commercials.
Users want value. So assure them that your products well suit their needs. But use simple phrases and words that people would believe.
Images take a lot of attention. They are the key players in selling your product. Take quality pictures of your products in multiple angles and dimensions and upload the better ones of them.
And a quality research is needed with respect to finding the appropriate keywords for the particular product you are going to sell.
2. Title – Let It be Short, Smart and Stylish
Title is the index of an ad. The first thing a user see in an ad is the title. So you have to grab their attention and captivate them.
And one more important thing – Users don’t read the entire post. They simply scan the ad. So, you have to give what they want in just a glance. So the title of your ad should be short, smart and stylish.
In earlier days, professionality is a big deal with anything online. But it is not like that anymore. You have to attract the audience, that’s it. You can use any language or style (but it should be acceptable).
3. Description – Share Detailed Information
In contrast with the title, your description should be clear and informative. Once you grab the eyeballs and make them click on your ad, you have to persuade them to buy your products. Here, being simple and smart may not work.
The description of the classified ad should be clear enough to give the complete information of the product. If your users are not convinced with your description and have doubts, they go back from the page. So, you have to assure them that yours is the perfect one for them.
Give your contact information within the description too. And you can give the contact details of your former customers for taking feedback of your services (take the consent of the customers you are going to give the details of). This can increase the credibility.
4. Social Sharing
Some people might be looking for a product like the one you are offering. But they may not be online at that particular time. So, social sharing of your ads on classified ads would increase your reach and the chances of making good business.
Classifieds ads websites like Gumtree offer social sharing buttons and it’s you who have to share your ads on your social groups or pages.
5. Automation – Indeed Unavoidable
If you are a common user (just selling your old item), you are temporary on gumtree and not automation needed. But if you are a professional marketer who uses gumtree or any other classified ads websites thoroughly, automation is unavoidable.
There are plenty of third-party tools like GumtreeDominator available in the online market. You can use them to simplify your work and save time. These tools also are helpful in generating leads and you can make the perfect marketing with these tools.
You have to repost your ads for several times with perfect intervals and you have to post in multiple locations. All these things can be done automatically and easily with the use of a third-party automation tool.
These are the five killer tips that help you making a perfect marketing on classified ads website like Gumtree. To get more knowledge in gumtree marketing, please subscribe to our blog. And please feel free to share your ideas in the comment box.